Industry Perspectives
David Manners Electronics Weekly

David Manners’ amazing 1990 electronics crystal ball

If you’ve worked in marketing or corporate management in the semiconductor industry for any length of time, in the US, Europe, or Japan, you’re likely to have encountered David Manners. David is the modestly-titled ‘Components Editor’ of the UK’s Electronics Weekly* newspaper and website.  He has been so for 37 years and his irreverent ‘Mannerisms‘ […]


Mouser beats Digi-Key for speed by 344%, says Google

If you’re involved in digital marketing, and particularly in SEO, you’ll know that the Google algorithm for deciding where you rank in search engine results (SERPS) changes all the time. There are over 200 ranking factors and 500 or more tweaks to the algorithm every year. It’s tough to keep up. The speed at which […]

Musing on Marketing

The simple difference between a strategy and a plan

Strategy. It’s the most over-used and misunderstood word in the jargon-filled world of business, and particularly in marketing. I can’t tell you how many meetings I’ve sat through where a ‘strategy’ turned out to be a series of random tactics. In others, the call to ‘strategize’ was, in reality, just a plea for brainstorming some […]


About this blog and why I hope you’ll find it useful

The purpose of this blog is to share information and knowledge that may be useful to B2B electronics marketers. As I set out to do this, I’m aware of the thousands of great marketing blogs that are out there already and, as a small agency, there’s no way we’re going to compete with them in […]