If you’re involved in digital marketing, and particularly in SEO, you’ll know that the Google algorithm for deciding where you rank in search engine results (SERPS) changes all the time. There are over 200 ranking factors and 500 or more tweaks to the algorithm every year. It’s tough to keep up. The speed at which […]
Strategy. It’s the most over-used and misunderstood word in the jargon-filled world of business, and particularly in marketing. I can’t tell you how many meetings I’ve sat through where a ‘strategy’ turned out to be a series of random tactics. In others, the call to ‘strategize’ was, in reality, just a plea for brainstorming some […]
A short time ago, I heard from a number of US sources that Arrow had been in negotiations to buy IEEE’s GlobalSpec. The price mentioned was $40 million but I’ve been told that Arrow walked away from the deal. Whether the rumours are true or not, here’s the backdrop to the situation. On June 2nd, […]
The purpose of this blog is to share information and knowledge that may be useful to B2B electronics marketers. As I set out to do this, I’m aware of the thousands of great marketing blogs that are out there already and, as a small agency, there’s no way we’re going to compete with them in […]