"Hello, my name's Bob Jones. I've spent the last 30 years advising B2B electronics marketers and executing their global marketing and PR campaigns."

I’ve worked in Europe and North America, serving over 200 clients. They’ve included blue-chip brands like Arm, Cadence, Ericsson, Intel, Mouser, NXP, Silicon Labs, Sony, and STMicro. There have been a host of exciting start-ups too, and many others in between. I’m grateful for what I’ve learned from all of them, while sharing my knowledge to help them build their brands and generate demand.

Along the way, I’ve partnered with talented individuals and boutique agencies across the world. All understand the specialist nature of marketing to electronics engineers. So now, as Originality B2B, we’ve come together with a mission to make life easier for B2B electronics marketers. And we’ve built our technical marketing and PR services to help boost their returns on marketing investment.

My own engineering background underpins a specialist focus that makes us easy to work with. We understand engineers, the challenges of their jobs that keep them awake at night, and how to communicate with them in the most cost-effective way. All of which saves our clients valuable time and resources. Would you like to know more?

Some of the brands we've worked with, many for a decade or more

Voices of experience

Emilia Clarke
Brian Fuller
Editor-in-Chief, Arm
"I’ve known Bob for more years than I’ll care to admit! He has been an integral part of the semiconductor and EDA industries in creating and nurturing company-media conversations around technology trends and design challenges. As the digital age dawned, Bob was among the first to identify the importance of a new way of telling digital stories to better engage with key engineering audiences. In other words, Bob was pioneering content marketing before it became a catch-phrase. Throughout the growth of his businesses and his career, he has remained the true gentleman, nurturing his younger employees and building lasting relationships with the media. Bob is always available to serve as a sounding board on ideas and has never pitched a client story he didn’t believe was sound and worthy of an editor’s time."
Emilia Clarke
Lisa Rees
Marketing Communications Director, Avnet-Abacus
"Bob has a deep knowledge of the electronics industry. His understanding of the challenges faced by Avnet Abacus’ customer base was fundamental in kick-starting a content strategy that has delivered exceptional results."
Emilia Clarke
Kevin Hess
Senior VP of Marketing, Mouser
"Bob and his team at started working with us five years ago. The partnership grew year-on-year as he proved the value that a specialist agency could deliver in all of the channels we use communicate with engineering audiences. I’m sure his deep knowledge of B2B electronics marketing will be equally valuable to other businesses in this sector in the future."
Emilia Clarke
Glenn Palmer
President EMEA, Murata Electronics
"I have had the great pleasure of working with Bob for more than 20 years. He is a fantastic guy, very likeable, and extremely professional in his desire to execute the highest level of marketing communications and PR campaigns. He has been an invaluable supporter of our business, keeping a very close eye on the daily activities to ensure we reached our corporate strategies and targets using his enormous experience and understanding of the electronics market. He is rightly regarded as the leading marketing professional in the industry, and it has been a privilege to work with him and learn from him."
Peter Claydon
President, PicoCom
"I first met Bob a few weeks after we closed our A-round funding at Picochip. He impressed me from the start by showing a clear understanding of our business needs at a time when almost all other agencies didn’t have a clue. It was over a year later before we engaged and he then worked with us for over eight years of change, always adapting and providing the services we needed at the time."
Patrick Le Févre
Chief Marketing and Communications Officer, Powerbox Group
"I had the pleasure of working with Bob and his colleagues for nearly two decades. Throughout that time, his combination of technical understanding and marketing creativity added tremendously to building our brand. He managed our campaigns throughout Europe and North America and we were able to adapt his work for Asian markets too. His content development is of a consistently high standard and his media network unrivalled. Most importantly, he has always managed to stay ahead of the game in the changing world of B2B technical marketing and he takes his clients along with him."
Mike Bray
VP of Design Spark, RS Components
"Bob Jones consistently provides strong counsel and advice based on facts and a wealth of experience that backs up his judgements. If you are looking for someone who understands how technical PR, communications and marketing should operate, Bob will be at the top of a very short list."
Huw Davies
CEO and Founder, Trameto
"I recommend that any tech start-up in our sector speaks to Bob before reaching out to its audience or launching a website. His knowledge and experience helped us to define our brand and technical proposition clearly and succinctly. That work underpins our discussions with partners and customers, and gives us a consistent platform for all future marketing communications."
Natacha Seitz
Senior Manager PR and Content Marketing, u-blox
"I met Bob back in 2015 when I started at u-blox. His long experience with the electronics media and high-quality B2B content creation, as well as his enthusiasm and availability were of great value and instrumental to the growth of PR at u-blox."
Scott Lewis
Executive Marketing Strategist, UnitedSiC
"Bob is the most knowledgeable marketing person I’ve ever met….full stop. He’s developed a strategic concept that integrates and synchronizes all marketing channels and his content-led approach has helped major companies communicate their value propositions much more effectively. He can also customize his concept for your product/market, and deliver hands-on programs that marketing groups can use to execute their own go-to-market strategies."

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