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Category: Musing on Marketing

Musing on Marketing
_ February 18, 2023_ Bob Jones

Does ChatGPT understand B2B tech marketing?

During my brief retirement at the start of 2020, I was delighted to be contacted by an ex-client, Julie Molloy, who I hadn’t been in touch with for many years. Julie heads up the marketing for a smart digital agency, QueryClick, based in Edinburgh. The agency’s big promise is that AI can be used to […]

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Musing on Marketing
_ January 30, 2023_ Bob Jones

Some thoughts on brand names in B2B electronics

As I mentioned in a recent post, I am often frustrated by how little effort B2B electronics startups put into choosing a brand name, either for the enterprise or for their products and services. As a result, many names are obscure, hard to pronounce, difficult to spell, and even harder to remember. Some are the […]

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Musing on Marketing
_ October 4, 2020_ Bob Jones

The simple difference between a strategy and a plan

Strategy. It’s the most over-used and misunderstood word in the jargon-filled world of business, and particularly in marketing. I can’t tell you how many meetings I’ve sat through where a ‘strategy’ turned out to be a series of random tactics. In others, the call to ‘strategize’ was, in reality, just a plea for brainstorming some […]

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