Strategy. It’s the most over-used and misunderstood word in the jargon-filled world of business, and particularly in marketing. I can’t tell you how many meetings I’ve sat through where a ‘strategy’ turned out to be a series of random tactics. In others, the call to ‘strategize’ was, in reality, just a plea for brainstorming some […]
A short time ago, I heard from a number of US sources that Arrow had been in negotiations to buy IEEE’s GlobalSpec. The price mentioned was $40 million but I’ve been told that Arrow walked away from the deal. Whether the rumours are true or not, here’s the backdrop to the situation. On June 2nd, […]
The purpose of this blog is to share information and knowledge that may be useful to B2B electronics marketers. As I set out to do this, I’m aware of the thousands of great marketing blogs that are out there already and, as a small agency, there’s no way we’re going to compete with them in […]
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