A common misconception amongst marketers is that content marketing is new. It’s often confused with HubSpot’s ‘inbound marketing’ terminology. But, although the two things are related, inbound marketing refers to attracting website traffic and is purely digital, so could only have been around for quite a short time. Content marketing – the idea of educating, […]
If you’ve worked in marketing or corporate management in the semiconductor industry for any length of time, in the US, Europe, or Japan, you’re likely to have encountered David Manners. David is the modestly-titled ‘Components Editor’ of the UK’s Electronics Weekly* newspaper and website. He has been so for 37 years and his irreverent ‘Mannerisms‘ […]
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