In my content marketing work, I sometimes get involved in pitching technical articles and opinion pieces to trade media editors, primarily for publication on their websites, but occasionally for publication in print. The objectives of my clients in achieving third-party media coverage can include impressing component manufacturers (in the case of distributors), impressing distributors (in […]
If you’ve worked in marketing or corporate management in the semiconductor industry for any length of time, in the US, Europe, or Japan, you’re likely to have encountered David Manners. David is the modestly-titled ‘Components Editor’ of the UK’s Electronics Weekly* newspaper and website. He has been so for 37 years and his irreverent ‘Mannerisms‘ […]
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