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Tag: branding

Musing on Marketing
_ January 30, 2023_ Bob Jones

Some thoughts on brand names in B2B electronics

As I mentioned in a recent post, I am often frustrated by how little effort B2B electronics startups put into choosing a brand name, either for the enterprise or for their products and services. As a result, many names are obscure, hard to pronounce, difficult to spell, and even harder to remember. Some are the […]

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