During my brief retirement at the start of 2020, I was delighted to be contacted by an ex-client, Julie Molloy, who I hadn’t been in touch with for many years. Julie heads up the marketing for a smart digital agency, QueryClick, based in Edinburgh. The agency’s big promise is that AI can be used to […]
As I mentioned in a recent post, I am often frustrated by how little effort B2B electronics startups put into choosing a brand name, either for the enterprise or for their products and services. As a result, many names are obscure, hard to pronounce, difficult to spell, and even harder to remember. Some are the […]
If you’re involved in digital marketing, and particularly in SEO, you’ll know that the Google algorithm for deciding where you rank in search engine results (SERPS) changes all the time. There are over 200 ranking factors and 500 or more tweaks to the algorithm every year. It’s tough to keep up. The speed at which […]
Strategy. It’s the most over-used and misunderstood word in the jargon-filled world of business, and particularly in marketing. I can’t tell you how many meetings I’ve sat through where a ‘strategy’ turned out to be a series of random tactics. In others, the call to ‘strategize’ was, in reality, just a plea for brainstorming some […]
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