In my content marketing work, I sometimes get involved in pitching technical articles and opinion pieces to trade media editors, primarily for publication on their websites, but occasionally for publication in print. The objectives of my clients in achieving third-party media coverage can include impressing component manufacturers (in the case of distributors), impressing distributors (in […]
If you’re involved in digital marketing, and particularly in SEO, you’ll know that the Google algorithm for deciding where you rank in search engine results (SERPS) changes all the time. There are over 200 ranking factors and 500 or more tweaks to the algorithm every year. It’s tough to keep up. The speed at which […]
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